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商品編號： 9-910-415 出版日期： 2010/04/08 作者姓名： Yoshino, Michael Y. 商品類別： General management 商品規格： 27p 再版日期： 地域： Japan 產業： 個案年度： 2007 -
商品敘述：
The case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment with more than 80% of its sales coming from outside of Japan. It has built a network of plants, distributors and service centers around the world. Senior management is convinced that a major reason for its success is its culture, recently articulated as the Komatsu Way. The central issue in the case is how to transmit and embed it to its far flung operations throughout the world.
涵蓋領域：
Change management;Corporate strategy;Globalization;Management;Asset management;Organizational change;Organizational learning;Organizational values
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